Have you heard of Upcycled clothing...? Well, it's a new trend taking the clothing industry by storm. Companies are jumping at the bit to take plastic trash from the ocean and turning it into shirts!
A Stockholm-based fashion brand, Grant, has launched a new "Beacons Project," consisting of creating a new line of shirts made using upcycled plastic salvaged from the ocean by fishermen in the Mediterranean. The initiative will see them partner with Seaqual, a fiber brand that upcycles plastics collected from the sea to make a polyester filament.
Through their Beacons Project they are launching an entirely new process of creating products with a conscious, sustainable approach, which they will hopefully grow and evolve over time. "We're determined to take responsibility and to do our part to make our planet better because the ocean's business is everyone's business."
The shirts resulting from the initiative will span menswear and womenswear, with options for women including a "Bio Oxford Popover Shirt" featuring a flared sleeve, and a "Bio Chambray Shirt" in a button-down style. Men will also get a "Bio Chambray Shirt" with a box pleat, and a "Bio Indigo Chambray" made using only indigo dye. All shirts in the series will feature buttons and packaging made from recycled materials.
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