INNOVATIONS BLOG

Electrification and Autonomous Driving... Say What?

Posted by NOVATION Staff on Jan 8, 2018 10:35:47 AM

innovative automotive plastic use.pngThe parts that Toyota Group supplier Toyoda Gosei Co. is best known for — plastic molding, sealing strips, brake hoses and plastic interior auto parts — are hardly the high-tech stuff of future technology. But the Japanese giant says it will not be sidelined in the coming era of autonomous driving and electrification. Toyoda Gosei President Naoki Miyazaki says those industry changes present opportunities, even for a relatively low-tech supplier. His plan? Branch out into new products. The company even sees potential in the evolution of its current products, such as weatherstripping.

"Some people say Toyoda Gosei has nothing to do with electrification or autonomous driving because we are a resin and rubber supplier," Miyazaki said in an interview at his global headquarters outside Nagoya.

"We think electrification and autonomous driving present an opportunity for us," he said. "Most carmakers are very busy with [research] into electrification and autonomous driving. But they don't have enough resources. They are thinking of delegating certain areas to suppliers."

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