Global demand for wine packaging including containers, closures, and accessories is expected to rise 2.3% per year reaching $22.8 billion in 2020, according to a recent study from The Freedonia Group (Cleveland, OH). Growth will be sustained by continued, albeit moderate, increases in global wine production, despite declining per capita consumption rates in Europe, which accounted for about 60% of consumption and nearly 65% of production in 2015. What comes as no surprise is that glass bottles are still the preferred wine container, as they have excellent barrier properties and can protect wine nearly indefinitely. Also, glass bottles are considered by many to be an essential part of the wine experience. As a result, glass continues to dominate the container segment, accounting for about 85% of the global total in 2015. However, this market share is declining. Glass bottles are heavy and more expensive to ship than alternative packaging formats. Also, most of the still wine produced around the world is consumed not long after it is made, meaning that while many consumers might prefer bottles, they are not always necessary. Because of thse factors, alternatives, including bag-in-box containers, aseptic cartons, plastic bottles, cans and cups are on the rise.
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